One of your marketing friends told you about private blog networks (PBN), huh? And you are convinced, intrigued or hesitant to get on the car.

That’s why you’re here. You want to determine for yourself if the PBN is a legitimate strategy that could be the answer to your organic search problems or if they are just another scam.

Unfortunately, the answer to that question is more complex than it seems. I cannot answer with a “yes” or “no”.

The answer requires a little explanation, a list of the pros and cons, and then an understanding of the alternatives. However, one thing is for sure: backlinks benefit your SEO in remarkable ways.

Maybe you heard the term during a conversation or found it in an online article.

In any case, if you are reading this, you probably do not know what it is or how it works.

Luckily, private blog networks are pretty easy to understand.

At some point in the SEO era, someone discovered how to build a massive amount of backlinks from high domain authority websites without much effort.

They did this by buying expired domain names that had already established domain authority.

Then, after compiling a large portion of these domains, they published basic content on each website and included a backlink to their main website on all content.

And voila! They immediately generated loads of backlinks from websites of high authority domain. At that time the private networks of blogs were born.

Think of PBNs as a database of websites that, when you pay, give backlinks to your website.

This is what it looks like actually

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While you may have heard that PBNs are scams that will not help your SEO, that statement is partly true. PBNs offer legitimate benefits. But before going any further, let me mention a brief legal notice:

I do not recommend using them for your website. I will explain why a little later, but I wanted to bring it to light, so they know where I am.

For now, however, we are going to discuss why PBNs attract many sellers. As I mentioned, backlinks feed the success of private blog networks.

And what exactly is a backlink? A backlink is a hyperlink that leads from an external website to your own website. And these little beauties help massively your SEO.

Backlinks tell search engines that the link website relies enough on your site to associate with your domain. That means that search engines will also trust your website.

It’s the same as playing with the cool kids on the playground. When you’re with great kids, that makes you great.

Similarly, to find out which websites are worth trusting, search engines analyze which websites are linked together. For that reason, the construction of links is the main factor that contributes to the rankings of a website.

PBNs can be so effective in building these backlinks that a company experienced this difference in ranking after working with a network of private blogs.

So, can PBNs increase your SEO?

Yes, of course they can. That is why many vendors use them at some time. That is why they have stayed for so long, and that is the reason why certain SEO firms earn a lot of money.

But what is the dark side?

After all, everything that goes up must come down. Everything that sounds too good to be true is too good to be true. Here are the cons that you should keep in mind.

Cons – The risks of private networks of blogs.

The PBN sound very good. That is, of course, until you discover the risks involved with its use. Yes, they can increase your SEO and help generate passive traffic and leads to your website. But the entire marketing strategy can quickly become a disaster if Google catches you.

So, in case you ask, yes: Google hates PBNs and intentionally tries to penalize the people who use them. However, I am a bit more understanding than dad’s search engine. I get it. SEO takes a long time to start impacting your rankings.